How to Effectively Use Promotional Products
It’s no secret that the success of a company lies in its customers. The better you serve them, the higher the chances of them coming back. But, how do you create a lasting relationship with your customers while growing your business? Promotional products!
Custom promotional products can help you create brand awareness and build customer loyalty. Which leaves the question, how do you effectively use promotional products? If you want to create a product that doesn’t end up in the garbage, consider these 5 things.
Direct your message towards your target audience.
Getting your product out there is key, but you can’t just hand it out to anyone. You have to know who you are targeting and where. There are infinite options for products, and a backpack might be better for one group or tradeshow event over another. Think about who you want to attract and create products that they would like. Not sure where to start? Talk to your employees and current customers!
Create promotional items that are both clear and unique.
The point of business promotional items is, you guessed it, promotion. The products you create should represent your brand and provide a clear message all while standing out.
Your product should be able to communicate whatever it is that you’re offering. So, take your time creating them! If you put little investment into your promotional products, don’t expect a big return. When the product is amazing, both current and potential customers will love using it. Consequently, you create a happy customer who ends up becoming a personal billboard. Which is the whole point, right?
Start at home.
So your promotional products got customers through the door. But as any good business owner knows, once they’re in it’s your job to keep them there. All good marketing starts on the inside and works its way out. Make sure your team is equipped with printed T-Shirts, branded pens, mugs, or even phone cases.
Starting in-house is a great way to make your employees feel appreciated while also beta testing which products are a hit. It’s a win for everyone!
Use your product advertisement to get your foot in the door.
If you have a sales team, promotional products can set your sales department apart from your competition. Imagine receiving a “thank you” equipped with high-quality promotional products like a promotional mug or a branded notebook after a meeting with a business. Dropping off your branded products helps make the customer feel appreciated, builds rapport, adds a personal touch, and as we know, spreads your company’s name.
Was the effect worth the cost?
As with any good plan, after all is said and done you need to analyze the effect. Did you achieve what you were hoping to? Did you make back more than you invested? What was the response to your gifts? Depending on the answers to these questions you can decide what to do differently in the future.
What promotional products are most effective?
The impact that promotional products have on business is obvious. In fact, a study showed that the average promotional product is kept for 8 months, and 64% of individuals pass it on when they’re done. The shelf life of a promotional product is a lot longer than that of a pop-up ad, or an email campaign. But which products are the most effective? Here are our top suggestions:
- Writing Instruments
- Coffee Cups
- Water Bottles
- Promotional Apparel
- Desk Accessories
- Phone Cases
- Tote Bags
How do promotional products help a business?
The world has gone digital, which makes standing out a little bit easier. While other companies are prioritizing online marketing, yours can utilize unconventional, yet successful, marketing services. Throughout the creative process of creating a custom pen or promotional bag take into consideration your target audience, branding, in-house promotion, sales team, and the effectiveness of your products.