What to Put On a Flyer For an Event

There’s no better way to let people know about your event than with a traditional flyer. Let’s be honest. There’s a reason event flyers have survived the digital age – they work!

But, to create a successful piece of branding material, special consideration needs to be given to aspects such as the text, colors, and the layout of the flyer.  Not sure where to start? We’ve got you covered. Here are our top three tips for creating a digital or printed flyer that “wow’s.”

  1. Layout the design.

Before you can even start considering what goes on the flyer, you have to know what is going where. The most important information should be at the top of the page. This includes the event name, date, price, and your call to action (i.e. Get tickets now!). It’s important to make this information stand out so that people know what, when, and where your event is.

It’s also important to decide whether or not your event flyer is going to be digital or if you’ll be printing it. If it seems overwhelming to piece it all together, try a free flyer template like the ones from Canva.

What is the standard size for a flyer?

During step 1, you also need to take into consideration what size you want your flyers. Standard size is 5.5 inches by 8.5 inches. But they can also be 4.25 inches by 5.5 inches.

  1. Consider the colors.

Now that the technicalities are sorted out, you can head into the fun stuff – the flyer design. A quick Google search can yield a shocking array of colorful, eye-catching flyers. You want your flyer to stand out in the same way. Your event flyer should scream “look at me!”

To accomplish this, try to pick colors that contrast one another but that follow the theme of your event. For example, a flyer advertising a Valentine’s day dinner should have red, pink, or a combination of the two. Your message wouldn’t be as clear if you were to use black and orange as those colors are associated with Halloween. Do you see how this could be misleading?

  1. Focus on the text.

The text should be the focal point of the flyer. After all, this is where all of the important information is held. To create text that is eye-catching, try manipulating colors, font style, size, and weight. Here, you can utilize contrasting colors or place guiding images and icons that lead the eye to the text.

Play around with this! Not every piece of information needs to be the same font style, size, etc. Sometimes making one font larger than the other helps to differentiate important pieces of information.

Final Flyer Design Tips

To make your event flyer the best it can be, follow these tips:

  • Contrast light and dark colors (i.e. put light text on a dark background)
  • Do not overcrowd the flyer
  • Use font style, size, and weight to attract attention to specific words
  • Text should be to the focal point and be easy to comprehend
  • Place all items on a grid, keeping the most important in the center or towards the top
  • Use high-resolution images
  • Utilize a bleed during design to ensure the colors go all the way to the edge
  • Always, always have someone proofread your flyer before printing

How do you make a catchy flyer?

Flyers are a tried and true way to attract people to your event. And thankfully, you don’t have to be a graphic designer to create one. Just plan for the layout, carefully choose the colors, follow the printing guidelines, prioritize the text and you’ll be well on your way to designing an effective event flyer!

We hope these tips have been helpful in your flyer creation! Once you have you created the perfect flyer for your event our Indianapolis print shop, iSpace Printing and Promotional Products, would be happy to help you in the printing process. Just give us a call at (317) 656-1617 or get a quote here!